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Unlocking Profits: How Personalization Boosts Profitability by up to 60%In today's tough business landscape, companies are always on the hunt for fresh strategies to get ahead. One...
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Embracing Zero-Party Data: Building Trust Through TransparencyIn today's data-driven world, businesses face a moral obligation to collect and use customer information responsibly and transparently....
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Guide to learning about your customer preferences with PlezedZero-party data is information that customers explicitly and voluntarily provide to businesses. This data is typically rich in...
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Data Privacy Laws: A Game Changer for Global Business in 2023As the clock struck 12.00am on January 1st this year, legislation came into effect in the US that...
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The big changes coming to digital marketingFor years, brands have been using third-party cookies to track website visitors, improve the user experience, and collect...
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