News & Resources
How retailers can understand what customers want next
Retailers know more about customer behaviour than ever before. Point-of-sale systems record purchases. Loyalty programs track spend and frequency. Ecommerce systems capture browsing, abandoned carts
How Plezed helps sports organisations understand what fans want next
Sports organisations know more about their supporters than ever before. Ticketing systems show who attends. Membership databases record years of history. Online stores capture purchases,
How Plezed turns OOH advertising into customer insight
Out-of-home advertising has traditionally been a one-way conversation. Brands can estimate how many people saw an advertisement and measure how many responded. But they rarely
Why Plezed is a game-changer for sales teams
Sales has always been about one thing: understanding the customer better than anyone else. Yet in today’s hyper-competitive environment, buyers are more selective, less responsive
Why marketers need to care about zero-party data
We live in an era where trust is the new currency. Consumers, rightly, are more vigilant than ever about how their personal information is collected,
The importance of customer preferences and zero-party data in Real Estate
The real estate industry is evolving rapidly, with digital transformation reshaping the way buyers, sellers, and agents interact. Understanding customer preferences has always been crucial
Don’t watch the trends, predict them with Plezed
In today’s fast-paced digital world, it’s not enough to keep up with trends – you need to get ahead of them. While most businesses are
FAQ: Risk Compliance and Data Management
1. What is zero-party data, and how is it different from other types of data? Zero-party data is information that customers intentionally and proactively share
Customer Story: Personalizing Real Estate sales
Background Kennedy Real Estate wanted to offer a more tailored experience for buyers and sellers, including access to exclusive off-market deals. They needed a smart
Customer Story: Transforming Car Sales
Summit Motors, a mid-size auto dealership, was facing flat sales and low customer retention. Despite offering a wide selection of vehicles, the team struggled to
Crafting hyper-personalized campaigns with zero-party data
In the fast-paced world of digital marketing, mass-market campaigns are rapidly giving way to a new era of hyper-targeted and contextually relevant content. Consumers now
How zero-party data can wow your customers
In today’s world, customer experience is everything. People want to feel understood, valued, and connected. That’s where zero-party data comes in. It’s not just another
Global data privacy: how zero-party data keeps you compliant and connected
As data privacy laws evolve around the world, businesses face growing challenges in how they collect, store, and manage personal information. From Europe to the
Unlocking profits: how personalization boosts profitability by up to 60%
In today’s tough business landscape, companies are always on the hunt for fresh strategies to get ahead. One such strategy that’s truly making a difference
Building customer trust through transparency
Customers know that brands collect data. They see the retargeted advertisement five minutes after browsing a product, receive emails about things they no longer want
Guide to learning about your customer preferences with Plezed
Zero-party data is information that customers explicitly and voluntarily provide to businesses. This data is typically rich in customer insights, preferences, and intent and can
Subscribe to our newsletter today!
Would you like to stay informed about all the changes coming to digital marketing and personalization? If so, please sign up for our monthly news updates.
You can unsubscribe at any time.
