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Stay informed about zero party data and the changes coming to digital marketing.
Unlocking Profits: How Personalization Boosts Profitability by up to 60%
In today’s tough business landscape, companies are always on the hunt for fresh strategies to get ahead. One such strategy that’s truly making a difference
Embracing Zero-Party Data: Building Trust Through Transparency
In today’s data-driven world, businesses face a moral obligation to collect and use customer information responsibly and transparently. With growing concerns about privacy, it’s paramount
Guide to learning about your customer preferences with Plezed
Zero-party data is information that customers explicitly and voluntarily provide to businesses. This data is typically rich in customer insights, preferences, and intent and can
Data Privacy Laws: A Game Changer for Global Business in 2023
As the clock struck 12.00am on January 1st this year, legislation came into effect in the US that will set new standards for data privacy
The big changes coming to digital marketing
For years, brands have been using third-party cookies to track website visitors, improve the user experience, and collect data that helps target ads to the right audiences.
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