Customer Story: Personalizing Real Estate sales
Background
Kennedy Real Estate wanted to offer a more tailored experience for buyers and sellers, including access to exclusive off-market deals. They needed a smart way to gather real-time preferences from potential buyers through their website, from email campaigns from existing potential buyers, from walking past the real estate offices, at property inspections, and via social media.
The Challenge
Kennedy Real Estate’s traditional methods weren’t capturing the detailed insights needed to deliver personalized experiences. Buyers weren’t getting the level of personalisation they expected, and sellers wanted confidence that there were serious buyers lined up.
The agency needed a seamless way to collect real-time data directly from buyers to offer exclusive deals and faster matches.
Solution
Kennedy Real Estate implemented Plezed to engage buyers across their digital and in-person touchpoints. They captured buyer preferences through website interactions, email campaigns to their databases of potential buyers, QR codes at inspections, and social media, allowing them to deliver tailored property recommendations and exclusive off-market listings.
They wanted to engage their existing customer base more effectively and offer relevant, tailored listings.
How Plezed Transformed Their Process
Kennedy Real Estate used Plezed to create fun, interactive forms to capture key preferences:
- What type of property are you interested in?
Options: Single-family home, Condo, Townhouse, Apartment, Land - How many bedrooms do you need?
Options: 1, 2, 3, 4+ - How many bathrooms would you like?
Options: 1, 2, 3, 4+ - Would you like a garden or low maintenance?
Options: Garden, Low Maintenance - Would you like a pool?
Options: Yes, No - What’s the most important feature of your next home?
Options: Garden space, Proximity to schools, Modern design, Location - Are you looking for off-market deals?
Yes/No - What’s your budget range?
Options: $500K–$1M, $1M – $2M, $2M – $3M, $3M+
This helped Kennedy Real Estate provide personalised property suggestions before buyers even scheduled a viewing.
Email Campaign for Existing Customers
To maintain engagement with their existing customer database, Kennedy Real Estate launched a targeted email campaign designed to update customer preferences. This helped the agency learn more about current buyer needs and provided another touchpoint for personalised interactions.
Subject: We’d Love to Know Your Current Property Preferences!
Body:
“At Kennedy Real Estate, we’re dedicated to helping you find the perfect property, and we know your preferences may change over time.
By taking just a minute to let us know your preferences, we can offer tailored property listings and exclusive off-market deals that match what you’re looking for right now.
Website
A pop-up for people browsing:
By taking just a minute to let us know your preferences, we can offer tailored property listings and exclusive off-market deals that match what you’re looking for right now.
At Inspections
QR codes on banners and brochures at property inspections enabled buyers to quickly share their preferences, which is particularly useful for buyers who aren’t interested in the current open home.
At Real Estate Offices
QR codes on signage available for people walking past:
- Would you like us to help you find your dream home?
- Let us know what kind of home you’re looking for!
On Social Media
Instagram and Facebook: Through Instagram and Facebook stories, Kennedy Real Estate captured buyer preferences directly from engaging reels and stories, using the swipe-up function:
- Swipe up to let us know what kind of property you’re searching for
- Interested in off-market deals? Let us know!
LinkedIn: Kennedy Real Estate used LinkedIn to connect with higher-end clients or professional buyers. Share blog posts or infographics highlighting market trends and how personalized property matching can benefit professional clients.
This allowed Kennedy Real Estate to match buyers with properties, including exclusive deals, and generate more interest in specific listings.
Results
- Personalized Buyer Experience:
Buyers received tailored property recommendations and access to exclusive off-market deals based on their input, making them feel valued. - Faster Buyer-Seller Matches:
Kennedy Real Estate matched buyers with properties quicker, building trust with sellers who saw their listings gaining immediate interest. - Higher Sales Conversions:
With personalised property suggestions, the agency saw a significant increase in closed deals. - Increased Engagement:
The use of QR codes and interactive social media boosted buyer engagement, with a large increase in enquiries. - More Referrals:
Satisfied buyers and sellers led to a 15% rise in client referrals.
Kennedy Real Estate used Plezed to deliver personalized, data-driven experiences for buyers and sellers alike. By gathering real-time preferences from their website, inspections, and social media, they were able to offer exclusive deals, faster matches, and higher client satisfaction.
With Plezed, Kennedy Real Estate unlocked the power of personalisation, offering a seamless way to match buyers with their perfect property.
