Most popular questions
Plezed is versatile and caters to businesses across various industries, including retail, real estate, travel, hospitality, automotive, and more. Any business looking to personalize customer experiences and understand their preferences can benefit.
Plezed is designed to be scalable and works equally well for small businesses and large enterprises. The DIY nature of the platform ensures that businesses of any size can use it effectively.
Plezed focuses exclusively on zero-party data—information that customers willingly share about their preferences. This sets it apart from platforms that rely on third-party or inferred data, ensuring accuracy, compliance, and better customer relationships.
With Plezed, you can collect a wide range of zero-party data, including customer preferences, needs, and feedback. You can tailor the forms to gather the specific insights most relevant to your business.
Plezed enables you to design personalized loyalty programs by understanding what truly matters to your customers. Tailored offers, rewards, and communications based on their preferences build stronger connections and increase retention.
Zero-party data is information that customers intentionally and proactively share with a brand. Unlike third-party data, which is collected from external sources, or first-party data, which is gathered from direct customer interactions, zero-party data gives customers complete control over the information they provide, ensuring transparency and accuracy.
Plezed’s approach to zero-party data offers significant long-term advantages. Unlike third-party data or traditional surveys, zero-party data is customer-provided, meaning it’s inherently accurate, consented, and specific to their preferences. This builds greater trust and a stronger customer relationship. By relying on data shared willingly by customers, your business can deliver highly relevant, personalized experiences that lead to increased loyalty, repeat purchases, and improved customer satisfaction. Furthermore, as privacy regulations evolve, zero-party data positions you ahead of compliance needs, ensuring sustainable growth and data security.
Absolutely. Plezed empowers your business to use customer preference data across a variety of touchpoints, creating a seamless and personalized experience wherever customers interact with your brand. You can tailor email campaigns, website content, social media messaging, and even in-store experiences based on the specific needs and interests customers have shared. This multi-channel personalization not only enhances customer satisfaction but also strengthens brand loyalty by delivering a consistently relevant and engaging experience at every stage of the customer journey.
To protect customer data, Plezed employs industry-standard encryption, multi-factor authentication, and regular security audits. The platform is equipped with robust access controls to ensure that only authorized personnel have access to sensitive information. Data is encrypted both at rest and in transit, safeguarding it from unauthorized access.
All customer data is securely stored on servers in Ireland, chosen for its GDPR-compliant data protection framework. As a member of the European Economic Area (EEA), Ireland upholds high standards for data privacy under GDPR, ensuring robust security and compliance with international data protection laws. Storing data in Ireland meets or exceeds the data protection requirements of many global jurisdictions, allowing Plezed to store personal data of citizens from various countries legally and securely.
- U.S. and Canadian citizens: Plezed implements Standard Contractual Clauses (SCCs) and GDPR-aligned security measures to comply with both U.S. data standards and Canada’s PIPEDA.
- Australian citizens: The Australian Privacy Act 1988 allows international transfers if protections align with the Australian Privacy Principles (APPs). Ireland’s GDPR standards meet these criteria.
- UK citizens: The UK formally recognizes the EU, including Ireland, as providing adequate protection for data transfers, allowing UK data storage in Ireland without additional requirements.
- South African citizens: Under South Africa’s Protection of Personal Information Act (POPIA), data can be transferred internationally if adequate protections are in place. GDPR-aligned practices in Ireland meet POPIA standards.
- Chinese citizens: China’s Personal Information Protection Law (PIPL) allows international data transfers under specific conditions, including security and cross-border protocols. Plezed adheres to GDPR and implements additional measures as needed to comply with PIPL.
- Japanese, Singaporean, South Korean, and Indian citizens: Ireland’s GDPR framework aligns with the rigorous standards of Japan’s APPI, Singapore’s PDPA, South Korea’s PIPA, and India’s DPDP, allowing international transfers where protections are comparable to GDPR.
Plezed’s adherence to GDPR, alongside tailored measures for specific countries, ensures that data storage in Ireland remains secure, compliant, and legally permissible for citizens worldwide.
Plezed prioritizes data privacy and compliance. The platform is designed to align with GDPR and other major data protection regulations globally. Customer data is stored exclusively on servers located in Ireland to comply with GDPR requirements, ensuring that all processing and storage adhere to stringent data protection laws in the European Union.
Plezed’s data collection feels like a natural, enjoyable part of the customer experience. Rather than using traditional surveys, Plezed captures preferences through visually engaging, story-like forms embedded in the customer’s journey. These forms resemble interactive Stories – quick, visually appealing, and designed to flow seamlessly, making the process feel less like data collection and more like a conversation. Whether accessed through your website, emails, social media or QR codes, this approach allows customers to share their preferences in an enjoyable way, increasing engagement and enhancing the likelihood they’ll share their preferences and choices.
Plezed is designed for almost instant setup. The platform’s intuitive design allows you to get started quickly, enabling you to begin capturing customer preferences and delivering personalized experiences right away.
Absolutely. Plezed allows you to fully customize the design of forms, ensuring they align with your branding and provide a seamless experience for your customers.
Plezed provides detailed insights into customer preferences, allowing you to create precise segments for tailored marketing campaigns, personalized offers, and better customer engagement strategies.
Absolutely. Plezed allows you to use QR codes and other interactive tools to collect customer preferences during in-store visits, bridging the gap between online and offline experiences.
Yes, Plezed is perfect for event-based campaigns, allowing you to quickly collect customer preferences for limited-time offers, seasonal promotions, or special events.
Yes, Plezed can collect updated preferences from inactive customers, allowing you to design campaigns that resonate with them and encourage re-engagement.
By providing accurate, consent-based data, Plezed helps optimize your campaigns, improving ROI and reducing unnecessary spending on less effective tactics.
Yes, Plezed includes a comprehensive suite of tools to manage data access and permissions. Administrators can control who can access, view, and edit customer data, ensuring a clear audit trail and compliance with regulatory requirements. Users can also manage permissions for data sharing and collection, giving organizations the ability to uphold customer privacy preferences.
Yes, customers have full control over their data. Through their personal accounts, customers can update, modify, or delete their information at any time, aligning with GDPR’s focus on user control and transparency. This ensures that users have ongoing access to manage their preferences and data settings directly.
