Resources
Don’t Watch the Trends, Predict Them with Plezed
In today’s fast-paced digital world, it’s not enough to keep up with trends—you need to get ahead of them. While most businesses are busy analyzing
FAQ: Risk Compliance and Data Management
1. What is zero-party data, and how is it different from other types of data?Zero-party data is information that customers intentionally and proactively share with
Customer Story: Personalizing Real Estate Sales
Background: Kennedy Real Estate wanted to offer a more tailored experience for buyers and sellers, including access to exclusive off-market deals. They needed a smart
Customer Story: Transforming Car Sales
Background Summit Motors, a mid-size auto dealership, was facing flat sales and low customer retention. Despite offering a wide selection of vehicles, the team struggled
Marketing Teams: Crafting Hyper-Personalized Campaigns with Zero-Party Data
In the fast-paced world of digital marketing, mass-market campaigns are rapidly giving way to a new era of hyper-targeted and contextually relevant content. Consumers now
How Zero-Party Data Can Wow Your Customers
In today’s world, customer experience is everything. People want to feel understood, valued, and connected. That’s where zero-party data comes in. It’s not just another
Global Data Privacy: How Zero-Party Data Keeps You Compliant and Connected
As data privacy laws evolve around the world, businesses face growing challenges in how they collect, store, and manage personal information. From Europe to the
Unlocking Profits: How Personalization Boosts Profitability by up to 60%
In today’s tough business landscape, companies are always on the hunt for fresh strategies to get ahead. One such strategy that’s truly making a difference
Embracing Zero-Party Data: Building Trust Through Transparency
In today’s data-driven world, businesses face a moral obligation to collect and use customer information responsibly and transparently. With growing concerns about privacy, it’s paramount
Guide to learning about your customer preferences with Plezed
Zero-party data is information that customers explicitly and voluntarily provide to businesses. This data is typically rich in customer insights, preferences, and intent and can
The big changes coming to digital marketing
For years, brands have been using third-party cookies to track website visitors, improve the user experience, and collect data that helps target ads to the right audiences.
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